Elements of recent Yes on 17 campaign recognized by SD Advertising Federation.

The only "ballot language" candidates have to deal with is their name. Granted, some names can be challenging, as Mister Mxyzptlk* will tell you. And unfortunately, some names come to unintended associations. But "ballot language" for a popular referendum or a ballot initiative is a very big deal.

Though similar in many respects to candidate campaigns, ballot issues present special problems that can be managed through foresight and attention to detail. Learn how ...