Clients must remember: voters care less about the facts, and more about how they feel regarding a candidate or a ballot issue. Our opponents were savvy, and aired a spot that started moving numbers their way quite quickly. We already knew through our research that their logical arguments were only marginally believable. But that doesn't matter when granny's in trouble. Alarmed, Media One® had M1Video produce an online video showing how the spot producers were using imagery and hyperbole to manipulate emotions. You may learn something as well. See it here: