The only "ballot language" candidates have to deal with is their name. Granted, some names can be challenging, as Mister Mxyzptlk* will tell you. And unfortunately, some names come to unintended associations. But "ballot language" for a popular referendum or a ballot initiative is a very big deal.

Though similar in many respects to candidate campaigns, ballot issues present special problems that can be managed through foresight and attention to detail. Learn how ...